Strategic analysis of bike-sharing app Uber Moto.

In this video, Konsult- the Consulting Club of NIBM brings to you a case study discussion about bike-sharing app Uber Moto.

Launched in 2016, in line with Uber’s focus on using today’s transportation infrastructure more efficiently and effectively, Uber Moto offers riders a quick, easy and affordable way to travel. This case study digs deeper into Uber Moto and it’s low market share and proposes solutions solutions to solve this problem as well.

We hope you enjoy this analysis and feel free to share your views on the same.

Case analysis by: Aman Agrawal, Isha Salian, Saumya Srivastava

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