Case Study Analysis on CRED

Konsult – The Consulting Club of NIBM brings to you yet another case study wherein we analyze Kunal Shah’s CRED, the startup whose app helps you pay and manage your credit card bills in exchange for a bunch of rewards.

Recently, it is reportedly in talks to raise $200 million at a $2 billion valuation. The Sequoia Capital -funded start-up’s jump to be India’s latest unicorn comes on a surprising note that just two months ago, the startup was valued at $800 million

Credits: Shreyashi Haldar, Shekar Das and Tanya Srivastava.

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