A Case Study on Lenskart

Lenskart.com was founded in November 2010 by Peyush Bansal. Lenskart raised its first round of funding from IDG Ventures India (IDGVI) in 2011. Since then, Lenskart has become the leading e-commerce portal for eyewear in India. It has revolutionized the eyewear industry in the country with its omnichannel approach.

Currently, it is a one-stop ahead Lenskart launched the eyewear brand John Jacobs in 2017. Lenskart offers the best quality products at affordable prices. And also lenskart has grown by more than 200% in the last 2 years and is among the top 3 optical businesses in India today.

Credits: Arzoo Raj, Asmita Barse, Prabhat Singh

Disclaimer: Opinions expressed here do not reflect the opinions and beliefs of NIBM, Pune. The content is the personal view of the authors and does not reflect the views of the organization.

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