The Economics of Youtube in India

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YouTube is an American online video sharing and social media platform headquartered in San Bruno, California.
Most of YouTube’s advertising revenue goes to the publishers and video producers who hold the rights to their videos; the company retains 45% of the ad revenue. In 2021, YouTube’s user base in India amounted to approximately 459.23 million users. In this post on Arthanomics, we will see how YouTube earnings affect the Indian market. Let’s dive deep into the post prepared by our students.

Credits: Raghav Mittal and Tanya Gupta.