Ola : Rise and Fall – Case Study

Konsult – The Consulting Club of NIBM brings a case study on OLA. Ola initially started off as Olatrip.com a small website venture that offered weekend trip packages. It was started as a startup business. Since Ola received its first investment there has been no looking backward for this initiative venture.  Until the year 2014, the company had expanded to a widely distributed network which comprised of 200,000 cars across 85 cities. According to our study, the company’s desire to dominate every industry has contributed to its demise. It searched for business opportunities but lacked the skills to seize them.

Let’s take a look at OLA’s rise, fall and current scenario.

Credits – Abhishek Kumar Yadav Anjali Singh Deepanshu Gupta

Disclaimer: Opinions expressed here do not reflect the opinions and beliefs of NIBM, Pune. The content is the personal view of the authors and does not reflect the views of the organization.

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