With enhanced networks, more robust internet connectivity, and multimedia service-capable mobiles, the presence of Indian subscribers on over-the-top (OTT) platforms is increasing day by day. In India, the OTT user base is dominated by Disney+ Hotstar, Amazon Prime Video, and Netflix.
Indian OTT market is set to reach Rs 237.86 billion (US$3.22 billion) by FY25, from Rs 42.50 billion (US$576.73 million) in FY19.
Read the analysis to know more about the industry.
Credits:- Surabhi Yadav and Surjeet Singh
VittArth | Konsult | VittNivesh 