What went wrong with Forever 21?

Konsult – The Consulting Club of NIBM, Brings you yet another interesting case study analysis on the American fast fashion retailer, #Forever21.

According to #ForbesIndia, “…even though Forever 21 was an extremely popular trendsetter with the millennials, the brand failed to inspire the subsequent Generation Z’s, who were seeking other brands.”

Why did #Forever21 fail to retain its customer base, if you are wondering this, then your wait is over! Read further to understand our take on the same.

Dr. Kaushik Mukerjee Sir, we would be honored to hear your views on this.
Credits- Arundhati P, Pravara Kharait, Sanjana Balan

Disclaimer- Opinions expressed here do not reflect the opinions and beliefs of NIBM. The content is the personal views of the authors and does not reflect the views of the organization.